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AIR MONUMENTS
Uniqlo x It's Nice That

AIR MONUMENTS

A series of five sculptures that physically abstract the immaterial experience of wearing Uniqlo’s technologically enhanced fabric, AIRism.

Using a combination of processes, these objects turned an intangible and personal connection of wearing a garment into a physical metaphor, aligning with the concept of freedom that AIRism enables.

Commissioned by Uniqlo and It’s Nice That, read more about the project here.

 

I

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II

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III

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IV

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V

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Credits

Direction/Design - Lucy Hardcastle

Photographer - Gareth Williams

Retoucher - Jon Gibson Skinner

Creative Consultant - Laura Vent

Assistant - James Mack