A series of five sculptures that physically abstract the immaterial experience of wearing Uniqlo’s technologically enhanced fabric, AIRism.
Using a combination of processes, these objects turned an intangible and personal connection of wearing a garment into a physical metaphor, aligning with the concept of freedom that AIRism enables.
Commissioned by Uniqlo and It’s Nice That, read more about the project here.
Direction/Design - Lucy Hardcastle
Photographer - Gareth Williams
Retoucher - Jon Gibson Skinner
Creative Consultant - Laura Vent
Assistant - James Mack