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FLUO
Xintiandi Plaza

FLUO

FLUO, is a playful, visual exploration of reactive movement, depicting a transformation of matter through fluidity and expansion. 

FLUO is intended to promote the physicality of Social House at Xintiandi Plaza, creating meditative imagery and providing a hyper-feminine energy.

The aim and structure of the animation uses the verticality of the space, applied across 12 large screens, joyfully referencing the height and natural forces like gravity.

 
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Credits

Director - Lucy Hardcastle

Creative Consultant - Laura Vent

Animation & Sound Design - Thomas Rawle

Agency - Output